We’re not blowing hot air.

Research on the benefits of supplemental oxygen abound. Get the science behind the O+ breath.

Fatigue has been reported by several studies as one of the most common symptoms experienced by people worldwide. A Harvard University study concluded that 77% of Americans cite lack of energy as a top health concern4.

Oxygen is the key ingredient in the production of energy.

Here’s how oxygen works in the human body (reference chart on right):

1.  Oxygen breathed into the lungs. Food broken down in stomach and intestine.
2.  Oxygen carried by the bloodstream to muscle. Nutrient absorbed by the bloodstream.
3.  Oxygen and nutrients transported to cells.
4.  Oxygen and nutrients used by mitochondria to produce ATP.
5.  ATP provides energy to cells.

Oxygen Please New Zealand

Source: Boosting Your Energy, a Special Health Report from Harvard Medical School, 2005

Stated differently, every breath you take converts to energy. Human cells use nutrients from food and oxygen to create adenosine triphosphate (ATP), the energy source that fuels cell function. If your cells receive too little oxygen, they produce less energy. If your cells need more energy, they use more oxygen. That’s why your breathing rate increases when you exercise.


When energy drops, performance drops.

Conditions that can reduce your body’s oxygen levels – or low-blood-oxygen levels (“LBO”) symptoms – include air pollution, jet lag, breathing stale air that has less than the normal 20-21% oxygen, higher altitude, intense workouts and sports activities, overexertion, alcohol consumption and stress.

Three or four breaths of Oxygen Plus (O+) oxygen help restore your body’s oxygen levels to normal, healthy levels, elevating your energy and enhancing cognitive performance1,2 at home, work and play.

Exciting research just published December 2017 by Science Daily shows that Hyperbaric oxygen therapy may alleviate symptoms of Alzheimer’s Disease



The use of supplemental oxygen increases both immediate and delayed word recall, and significantly improves performance on several measures of attention and vigilance.
(1) Moss, MC, Scholey, AB, Wesnes, K, “Oxygen administration selectively enhances cognitive performance in healthy young adults: A placebo-controlled double-blind crossover study,” Journal of Psychopharmacology, 1998 Dec;138:27-33

Supplemental oxygen significantly improves cognitive performance in healthy adults. Compared with people who breathed normal air, which is 21 percent oxygen, those who breathe 90 percent oxygen perform better on recall tests and reaction time.
(2) Scholey AB, Moss MC, Neave N, Wesnes K, “Cognitive Performance, Hyperoxia, and Heart Rate Following Oxygen Administration in Healthy Young Adults,” Physiology & Behavior, 1999 Nov;67(5):783-9

U.S. Olympic athletes are using oxygen in conjunction with high-altitude training to extend their workouts and improve performance.
(3) Wilbur RL, Holm PL, Morris, DM, Dallam GM, Subudhi AW, Murray DM, Callan SD, “Effect of FIO2 on oxidative stress during interval training at moderate altitude,” Medicine and Science in Sports and Exercise, 2004 Nov;36(11):1888-94

A persistent feeling of fatigue is one of the most common health concerns in this country, accounting for 10 to 15 million doctors visits per year.

77% cite “lack of energy” as the top health concern.

At cruising altitude, airline cabins have lower-than-normal air pressure and oxygen levels. Blood oxygen saturation during commercial flights can be 5%–10% lower than normal.

(4) Excerpts from Boosting Your Energy, a Special Health Report from Harvard Medical School

Preparing for Safe Travel to High Altitude
Anderson, Paul, “Preparing for Safe Travel to High Altitude,” Mayo Clinic, Co-investigator, ASAP study, 2015 Feb.